After 30 days, the verdict - for my shop - is in: etsy search ads aren't worth it.
Statistics as follows:
- Spent $14.65 for 14,165 impressions, a little over $.001/impression
- For that, I got 56 views, 2 "favorites," and 1 sale for $23, or $3.82/view, $7.33/favorite, $14.65/sale
By contrast, in the same period for the non-advertised portion of the shop, I had 1,400 views, 36 "favorites," and 7 sales, for which I paid nothing.
The ROI on search ads is clearly not acceptable. To be discontinued, immediately.
Quick update: ads re-started yesterday so will continue until Oct. 26. Damn! Yet another reason not to like these search ads. Hope you got a nice infusion of cash, etsy - I have a feeling these won't be around much longer.
Statistics as follows:
- Spent $14.65 for 14,165 impressions, a little over $.001/impression
- For that, I got 56 views, 2 "favorites," and 1 sale for $23, or $3.82/view, $7.33/favorite, $14.65/sale
By contrast, in the same period for the non-advertised portion of the shop, I had 1,400 views, 36 "favorites," and 7 sales, for which I paid nothing.
The ROI on search ads is clearly not acceptable. To be discontinued, immediately.
Quick update: ads re-started yesterday so will continue until Oct. 26. Damn! Yet another reason not to like these search ads. Hope you got a nice infusion of cash, etsy - I have a feeling these won't be around much longer.
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