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Tuesday, October 4, 2011

Search Ads cont.

After 1 week of search ads for my "larger laptops sleeves" section, stats are as follow:

$4.30 spent for 4,388 impressions, 8 views, 1 favorite, and 1 sale for $23. 

What's interesting is that I sold 2 other larger laptop sleeves during this period that did not result from search ads.

I'm speculating that part of the problem is that the laptop case category is massive.  I've switched my ads to promote reusable sandwich bags and will try that for a week to see what happens.  I'll probably try a couple of other sections before deciding whether this experiment is a success or a failure.

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