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Showing posts with label product design. Show all posts
Showing posts with label product design. Show all posts

Saturday, October 8, 2011

Sandwich Bag Change

I've broken down and included a velcro enclosure on my latest sandwich bags.  Shouldn't change the price; if anything, it will easier to sew in velcro than to make a strap.  And I do wonder whether just a flap enclosure really keeps food fresh, or if it lets in too much air.  Still have the flap, for decoration now, and of course the inner plastic lining.

Just posted the first one on etsy today; we'll see how it does.  Since I'm currently running search ads on my sandwich bags (for whatever that's worth, and it seems it's not worth much), I hope to get some views and interest.  Yeah, and sales.

Thursday, April 14, 2011

Status Update

With a lot of my focus on Oberlin and the house recently, I haven't kept up with the blog.  So, current status:

1.  Sandwich bags - "Dropped by" the Sandy Springs Whole Foods today to see what was going on with my vendor app.  Was able to talk face-to-face with Tatjana, who said that the regional grocery coordinator now had the application in hand; her part is finished.  It's confusing because Mary in the Duluth store said that they had the authority to add certain items themselves, and that's the impression I had from Susan as well, who declined to take these on at the regional level.  Anyway, I will soon have a contact name and email and can follow up with him directly.

2.  Wine bags - Had a nice order from Hafner based on the listing I sent him showcasing his wine.  Also had a retail order today from one of my networking colleagues.  Nevertheless, I think I need to review the construction process to see if I can't get the time down a bit; I had a lot of pushback on the price point.  Then I need to continue to expand the sales effort.  Cook's Warehouse/Sherlock's (I think that was the name) was suggested this morning.

3.  Sleeves - I like the streamlined design and think the price can't be beat.  Just need to have a few more samples and rework my catalog.

These are all projects for next week as I'm leaving for Cuba tomorrow, returning next Wednesday evening.  And they all take a back seat to cleaning up my workroom which is an absolute disaster.  (Not to mention the guest bedroom next door - thank you, Sunny.)

Tuesday, February 8, 2011

Sandwich Wrap Redesign

Back to the drawing board on the sandwich Wraps.

Have only heard back from one Whole Foods so far but it was a rejection.  When asked for the reason, they said it was a great idea but the design wasn't eye-catching enough. 

Well, I can't disagree.  They're very functional and super-ecological, but not that great-looking.  I just haven't put the time into them that I have some of my other items.  (I think I can say the same for my accessory cases; they need more love and attention.)

Did some work on them today and think I'm headed in the right direction although I'm not 100% satisfied with what I've produced so far.  Of course, I was tweaking works-in-progress and was somewhat limited by some construction flaws.  But basically the idea is to mirror, to an extent, the laptop Wrap design, i.e., rounded foldover flap in a matching or contrasting or complimentary color.  Keeps things more consistent within the shop, too.


And although I love the foldover "Baggie" style design that Jessie suggested, I think I have to let it go in favor of velcro.  It's just easier and more practical.

Always helpful to have feedback, even or maybe especially when it's not positive.  Good news is, they're willing to take another look when my design is improved.  They'll be hearing from me!