Cold calling, to my surprise, is getting easier. It doesn't hurt that almost everyone is so friendly and helpful to me. I picked a nice industry to sell to.
Of course, it hasn't resulted yet in sale one, although 2 stores now - UW and Gordon College - seem to be on the verge. I guess the sales cycle is always longer than you want it to be or think it should be. I think of each call, each catalog sent, each follow up, as a little seed that is bound to fall on fertile ground eventually.
Started on California schools today, which made me homesick. CalTech is interested, also CalPoly SLO and UCI; UCLA, not so much. Berkeley and Mills are eFollett stores, the bane of my existence.
Off to continue work on the banner for the Women's Conference.